May Day.
Friday, April 29th, 2011When I was about 5, I remember my grandmother asking me to go get her cigarettes for her. Even at the age of 5, I knew they were bad for her. I said “No, Granny, They’re bad for you”.
Somehow, I didn’t get in trouble. Somehow she respected that innocence inside of me that just didn’t agree with the cigarettes that were making her sick and cough unhealthily.
My grandmothers name was May Day.
In two days time on the 1st of May we’ll be celebrating May Day, in style, at the Clifton School of Arts, just south of Sydney. I really like the fact that their website could be read as Clifton School o’ Farts, but that’s another story.
On May Day, I’ll be launching my new brand name – James Day: photographs people in love.
Yes, in some ways it’s just a new brand name, some funky colours and a brand new look and feel, but the reason for the change is another story. Over the past year, I’ve met with countless people numerous times and spent time by myself, working out just what it is I do and where I’m going. My brand needs to be a reflection of that, and well… things have to change.
I’ve discovered that what I am passionate about is quite simply photographing people in love. Hence the new name, “James Day: Photographs people in Love”. I hate fluff, I hate filler, it’s just straight to the point.
I like to get involved, I like to be right in the thick of the action. If there’s dancing going on, I will be dancing too. If someone’s crying, I find that it’s highly likely I’ll cry too. I feed off others so much and that’s just the way I was built I guess. Some people don’t understand it, some people just like to sit back and watch. I can’t be that guy, that’s not how I was built. I love finding out about people, discovering their love and being right beside them when they make the most solemn of vows. I’m mates with my clients, and I’m their biggest cheer squad. Love is something to be celebrated, and I am here to do that with them. Photographing their love is one way in which I celebrate.
I’ve had a lot of help with this new brand, starting with the generous and lovely Bianca from Raw Innovation who helped me work out who I am and where I’m headed, then on to Haley Higgins, who is a bright, energetic and highly motivated young lady who has worked on… well I want to say Design, but there’s so much more to it than that. She’s filled up multiple notepads with words and drawings, helping to refine what is now about to become a part of my brand as a photographer of people in Love. Then there’s the brilliance of Jarrad Spring, who has assisted with the design aspect as well as the technical know how of my crazy ideas that I wished to be interpreted into a website. I cannot thank any of you enough. Almost everyone who has seen sneak previews of my work so far has hired these guys to work for them. If you’d like their details, I can pass them on to you. These guys are top notch.
Then, wow, my wife. Mrs Catherine Day. She has endured me spending way too long sitting in front of this awful beast of a computer, or in meetings, or wanting to run something by her. She’s a patient woman, and I love her dearly. I will endeavour to provide for you and most importantly love you for all my life.
So, launch day is in 2 days. There’s still a bit to do. Maybe it will be a total failure? Maybe people will hate it? Maybe we chose the wrong shade of red? Maybe it doesn’t really matter at all? I’ll welcome any and all feedback. If you hate it, feel free to tell me so. If you love it, tell others. I’d love to share what I do with people who will appreciate it.
And to the people who entrust me to photograph their love, I can’t wait to spend time with you and who you love and take some photographs along the way. I am working so hard for you all to deliver the absolute best experience and images so that you will see just how truly precious you are to me and to the people around you.
Happy May Day, and say no to drugs and cigarettes.
James Day.
































































